In 2005, when Jochen Zeitz acquired Segera, it was frequented by poachers, the land was overgrazed and the region was struggling to support its communities and wildlife. Determined to restore and protect Segera’s fauna and flora, Zeitz developed the 4C concept—Community, Commerce, Culture and Conservation—and turned his attention to conserving the beauty of the region, engaging the community around him, and preserving the cultural legacy of the land’s indigenous peoples. Since then, myriad holistic conservation and community initiatives have been successfully introduced, such as education centers, fresh water programs and solar energy facilities.

With Segera’s unique biodiversity now preserved, endangered species, big game, and migratory mammals have found refuge on Segera once again. In 2009 Jochen Zeitz established the Zeitz Foundation with its headquarters on Segera, to ensure the land will remain protected in perpetuity. Segera Retreat opened its doors to the public in March 2013, to share with the world our story of land and wildlife preservation, community support, and luxury amidst an ethos of sustainability. Segera. Nowhere else.